Purpose, Inc.

A Recipe for Success: Why Corporations Should Partner With Their Critics with Bob Langert

September 28, 2021

Bob Langert, author of The Battle to Do Good: Inside McDonald’s Sustainability Journey, joins the podcast to discuss his 25-year career as head of CSR and Sustainability for McDonald’s. Bob shares the strategy he used to partner with McDonald's critics at major environmental and sustainability organizations, and how he worked with these groups to find common ground and solutions.

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